PharmaIndustrial India Magazine September-October 2023

PHARMA INDUSTRIALINDIA · SEP-OCT 23 29 UPCOMING EVENT packaging design or the procurement of packaging materials. Under the name of ‘Green Power’, swop has gathered around 150 providers of sustainable packaging solutions. In cooperation with swop, ‘Sivapack Studio’ is combining the powers of different designers to present currently successful packaging designs and packaging concepts that will be key for the future. All this is happening at the special exhibition area ‘Packaging Design and Marketing’. Another highlight is the forum ‘AI Drives the Future’. The focus here is on the impact of artificial intelligence on the global trends within packaging development, from the perspective of marketing and design. In the ‘Smart Packaging & Personalized Packaging Equipment Zone’, visitors can experience automated production systems which lower costs and improve efficiency. Approximately 300 suppliers of packaging machines and systems are present here. Beyond this, there is a special segment concerning the topic of ready-made meals and packaging for fresh food which presents progressive technologies for lengthening shelf life. At swop, the SAVE FOOD initiate by Messe Düsseldorf and interpack will not only call attention to reducing food loss and food waste, but also emphasise the importance of sustainable design in achieving this goal. For the first time, the Save Food Design and Sustainability Design Award will be presented to exhibitors to honour innovative solutions in these fields. The range at swop includes a variety of packaging materials which ensure high barrier properties, freshness, anti-microbial and humidity-resistant properties, resistance to heat and cold as well as sustainability, and which guarantee product safety and quality. Among the materials on exhibition are PE, HDPE, LDPE, PET, PC, PVC, PS, PET, EVOH, biologically degradable materials like PLA/PHA/PBAT, bio-based materials and recy- clable materials. This year swop is again presenting the newest solutions in logistics and packaging, which meet the requirements of modern consumers through fast, safe and environmentally friendly logistics services. Among these are buffer/transport/ paper packaging like foam, buffer bags, air cushions, pallets, wooden crates, perimeter crates, special packaging, multi-use containers, pulp moulding, honeycomb cardboard, kraft paper bags made of corrugated cardboard, and much more. Further, logistic packaging equipment like foam equipment, pulp form- ing machines, buffer bag machines and machines for open- ing, closing and filling crates are on display.