JB Pharma has initiated the #Heart2HeartChallengeIndia with the support of HEAL Foundation to spread awareness amongst the masses to check whether their hearts are healthy or not by involving simple steps. The #Heart2HeartChallengeIndia is very simple where one has to climb 60 steps (4 floors) in a minute, make a video of it, share it on your social media, tag five people, inviting them to take this challenge to check their heart health. 

The challenge takes its inspiration from a study published in Rev Esp Cardiol (Engl Ed) “Time to climb 4 flights of stairs provides relevant information on exercise testing performance and results” in 2020 The same study was published as a press release by the European Society of Cardiology under the heading “Test your heart health by climbing stairs”. As per a study, finding climbing 4 flights of stairs in under a minute can be linked with low mortality.

Dilip Singh Rathore, President – India Business, JB Pharma, said, “As per the WHO report, nearly 63 per cent of total deaths in India are due to non-communicable diseases, of which 27 per cent are attributed to cardiovascular disease (CVD) which affects 45 per cent of people in the 40-69 age group. Raised blood pressure is among the most important risk factors for CVDs. Moreover, it remains poorly controlled due to low awareness about hypertension, lack of appropriate care through primary care and poor follow-ups. Considering the need to spread awareness around World Heart Day falling on September 29, we have initiated the ‘Heart2Heart Challenge India’ campaign – yet another gentle reminder to the masses to pay heed to their heart health, to make India heart-healthy.” 

The purpose of this campaign is to drive awareness on checking heart health individually because if one is unable to climb 60 steps (4 floors) in one minute, it is the primary sign that one’s heart is sub-optimal (not working well) as the European Society of Cardiology has demonstrated it. And it would be a good idea to consult a doctor and get your BP checked, to take preventive or curative measures whatsoever required to keep your heart healthy.