As a part of its endeavour to focus on the placement of students, the Department of Pharmaceutical Sciences, University of Kashmir (KU) organised a guest lecture on ‘Pharmaceutical Marketing: Career Option After B. Pharm’.

The placement of qualified students happens to be one of the top priorities of Vice Chancellor Prof. Nilofer Khan.

The talk delivered by Aseem Rustogi, Head Marketing, Ophthalmology Division, ALKEM Laboratories highlighted the dynamic pharmaceutical landscape and emphasised how marketing plays a significant role in bringing life-changing medical innovations to the public and underlined the intricacies and challenges of promoting pharmaceutical products.

 Highlighting the importance of pharmaceutical knowledge and marketing prowess, Rustogi said, “We need to stay attuned to industry trends and harness digital platforms for impactful marketing campaigns.”

Prof. Zulfiqar Ali Bhat, Dean, School of Applied Sciences and Technology added that the university encourages students by organising such lectures, exposing them to industry leaders and empowering them for successful careers in the pharmaceutical sector.

“Such interactions bridge the gap between academia and industry, providing students with real-world insights,” he concluded.